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Head of Digital Marketing

£65000 - £75000 per annum + benefits

Do you have a strong ecommerce background with good social media and CRM marketing experience and you're ready to step up and lead end to end marketing strategy of a fast paced international business?

An Award-winning international distributor is seeking an entrepreneurial individual who is capable of developing multiple channel marketing strategies reporting into the group's board.

What will you be doing?

  • Managing the website (alongside the developer).
  • Transition the company's marketing efforts into becoming an accomplished publisher of high- quality video content, to ultimately increase the company's sales and brand awareness.
  • Defining the ecommerce roadmap and aligning it with the key business commercial objectives
  • You will closely manage the global media agencies and push them to deliver ambitious growth targets
  • Developing a complete CRM/email marketing strategy to further drive sales.
  • Create and implement a commercially relevant social media presence with campaigns across all platforms - Facebook, Instagram and YouTube
  • Reporting - to be able to articulate digital performance and the commercial impact.
  • To identify new channels/initiatives that will help grow the business

What do you need?

The ideal candidate will have strong in-house experience and a deep understanding of how channels work together. You will have the ability to approach campaigns strategically and have a hands-on 'roll-your-sleeves-up' attitude. Above all, you will relish the challenge of rapid implementation within a business which is growing fast.

  • Graduate calibre
  • Proven and deep experience of driving business growth via acquisition strategies
  • Experience of working in fast-moving entrepreneurial environments and comfortable with change – experience in a start-up would be a benefit
  • Experience of digital initiatives in international markets an advantage
  • Expert knowledge of multi-channel acquisition strategies
  • Excellent technical knowledge of acquisition tools, tracking & analytics
  • Experience of managing external digital marketing agencies
  • Experience of digital publishing, and deploying non-SEO marketing channels including CRM/Email.

What's on offer?

  • Salary c. £75000
  • Pension
  • Healthcare and life cover
  • parking at office
  • office based role